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Marketing Use Cases
Real-world examples of how AI-enabled tools are transforming the work marketers do every day.
MARKETING AI USE CASES
Overview
The new media landscape has created a war for buyer attention. A battle to not only reach decision-makers at tangible moments in the customer-journey, but to stand-out among a sea of competitors and create a memorable connection.
Data is the tangible product of the way we've come to live so much of daily lives online is data. It's the real-time record of our digital behavior as at happens: the sites we visit; the products we buy; the subjects we search; everything we write, share and click on. Until recently, however, there was very little most marketers could do to harness the power of all this collected intelligence beyond that data we collect ourselves.
The new breed of AI-enabled marketing solutions not only provide access to ubiquitous big data platforms, they help make sense of it all. They help organize insights into logical categories, identifying patterns and offering predictive insights. Examples include:
not only provide access to ubiquitous big data platforms, they help make sense of it all. They help organize insights into logical categories, identifying patterns and offering predictive insights. Examples include:
The new media landscape has created a war for buyer attention. A battle to not only reach customers at critical moments in the customer journey, but to make a memorable connection and set ourselves apart from a sea of competitors.
Competitive
Intelligence
Channel
Management
Content
Marketing
Channel
Management
Search
Marketing
Earned
Media
INSIGHTS
Marketing Use Cases
Real-world examples of how AI-enabled tools are transforming the work marketers do every day.
COMPETITIVE INTELLIGENCE
Gain visibility into your competitors' marketing campaigns and online presence. Capture data on their web traffic; ad campaigns; SEO strengths & weaknesses; and social media activity.
CHANNEL MANAGEMENT
Uncover and evaluate the entities that shape buyer decisions: search platforms, publications, online communities, related organizations and other thought leaders.
CONTENT
MARKETING
Sift through the flood of content to discover what your target audience is actually clicking on, talking about and sharing. Become a part of the conversation that your buyers care about.
SEARCH
MARKETING
Identify and target the most valuable keyword combinations for organic and paid search strategies. Explore your target audience's questions related to your offerings. Identify trends and predict future search opportunities.
INFLUENCER MARKETING
Filter though millions of social accounts to pinpoint individuals who connect with your unique target audience. Identify journalists, thought leaders and people who consistently share content like yours.
EARNED
MEDIA
Identify the media platforms and individual journalists who resonate with you target audience. Uncover topics that are sparking coverage. Develop and distribute newsworthy ideas and insights.