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Marketing Use Cases
Real-world examples of how AI-enabled tools are transforming the work marketers do every day.
MARKETING AI USE CASES
Competitive Intelligence
The Challenge
The more you know about who your competitors are and what they're doing to attract new buyers, the better equipped you are to out-maneuver them and win the market-share war.
For most companies, competitive research has historically been a manual, time-intensive process that relies on individual web research, surveys, publicly available industry reports and the input of customer-facing internal staff. All too often, the data lacks depth and rarely keeps pace with the rapidly changing marketplace.
Solutions
A new breed of AI-enabled solutions allows marketers to tap into powerful big data repositories, unlocking insights on the marketing strategies and tactics of your top competitors. Capabilities include:
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Compare web traffic across competitor sites
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Reveal top sources of traffic to competitor sites
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Identify top competitor offerings
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Uncover competitor ad campaigns and budgets
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Track competitor activity across social platforms
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Identify up-and-coming competitors
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Getting Started
Schedule a demo for live insights into the web traffic, search marketing and social activity of your top competitors. Discover how these insights can be used to fine tune your strategy and boost campaign performance.
The Solution
Gain visibility into your competitors' marketing campaigns and online presence. Capture data on their web traffic; ad campaigns; SEO strengths & weaknesses; and social media activity.